That is my own term that I use when someone makes an announcement of a new plan or program that advertises big but never gets out of the starting block. Not that it’s a bad plan or that they are bad people, but the plan dies because the announcer lacks the discipline to execute. It’s like a new year’s resolution, (that you don’t keep) that you can make any day of the year.
One of my favorite examples of announcement death is when someone says, I am going to blog three times a week, and the blog that makes the announcement is the last one – dated late 2010. I am not a disciplined blogger so there will be no such announcement coming here.
If you are a “completer” (not a real word, but you know what it means) or if you get motivated by throwing your hat over the wall so you have to climb the wall to get it, there is some value in announcing. If you are not a completer though, you should consider not being an announcer either. If the real issue is you lose interest quickly or don’t have the discipline to finish then don’t announce.
There is hope for people that announce and don’t complete though. The trick is that you have to learn to do, without announcing, and then let people come to the conclusion that you are a doer and actually get things done. Watch it improve both your doing and your sphere of influence.
If you announce and don’t do, your announcements will become inaudible over time.
If you learn to consistently complete the things you start, others will take care of the announcing for you.
Check out www.bcwe.org